About Adrienne Craig…

Executive Hospitality Leader

A smiling African American woman with wavy brown hair in a professional setting, wearing a navy blazer and white top.

Areas of Expertise

  • Executive Leadership

  • Operational Excellence

  • Asset Repositioning

  • Revenue Optimization

  • Luxury Guest Experience

  • Hotel Openings

  • Organizational Culture

  • Executive Coaching

  • Speaker

For more than 25 years, I’ve partnered with hotel owners, management companies, and hospitality brands to improve operational performance, elevate guest experiences, and build cultures where people and profitability grow together.

A woman in beige satin blouse and cream high-waisted trousers standing next to a tall wooden sign spelling 'ADRENALINE' in large letters, smiling.

  • Hotels

  • Luxury/Lifestyle

  • Independent

  • Brand

  • Private Membership Club

  • Luxury Senior Living

Industries Served

Logo for Westin Hotels & Resorts featuring a purple swan within a circle and the brand name in grey text.

Trusted By

SAGE Hospitality Group logo with three wavy lines on a red background.
Hilton logo with blue text and emblem on a black background.
The logo of the Harkat movement features in black lettering above a stylized red icon resembling a swooping bird or shape, with the words 'Harkat' written in bold. The background is black.
Illustration of a humanoid cat climbing a rocky mountain on a journey
Sign reading 'Breckland LOS ANGELES' in red cursive and blue block letters
Logo for Sherlock Hotel & Resorts with a gold laurel wreath surrounding a stylized letter S, and text indicating it is a hotel and resort brand.
Intercontinental Los Angeles Century City at Beverly Hills logo with gray emblem and text on black background.
Luxe Hotels logo with stylized letter X
Renaissance Hotels & Resorts logo with maroon circular emblem containing the letter R and decorative curves, and the text Renaissance Hotels & Resorts in maroon.
A black lightning bolt symbol above the word "GENERATOR" in bold black letters.
Logo for Hotels+Resorts featuring a vertical blue line, a black vertical line, and the company name in blue text.
Logo of Hotel de la Poste featuring two horses facing each other with a ball between them.
A lime green background with white text that reads 'Atria Senior Living'

  • Managing Director

  • General Manager

  • Dual General Manager

  • Executive Director

  • Executive Committee Member

  • Strategic Hospitality Advisor

  • Board Member

Executive Roles

Beyond the boardroom…

Beyond leading hotels and advising organizations, I’m passionate about mentoring the next generation of hospitality leaders, discovering exceptional hotels and restaurants, travelling, and sharing the lessons that transform good organizations into unforgettable ones.

A smiling woman with long wavy brown hair, wearing a white shirt and ripped jeans, sitting cross-legged with her arms around her legs, in front of a large grayscale portrait of herself.